Whenever a crisis strikes, it is most likely unexpected, and often very public.
For business, it can be hugely damaging as the company’s reputation takes a hammering.
Scotland has some of the most robust journalists in the world, able to file their copy within hours.
And when their stories are printed, often it can be the only information available to the public while your management team attends to whatever pressing matters are at hand.
Which is where we can help.
As former national newspaper journalists with proven track records at the highest level, we can anticipate the angles and moves of the Press, know what headlines they expect to write.
Our business isn’t
to spin – that’s what PR is for.
Silence can often be taken as an admission of guilt. Misdirection can be even worse, it can be construed as lies.
What we do is advise you on damage limitation, and what information you need to make available, and what can wait. We can tell you what background checks will be made, any likely targets for interview, which are the reputable journalists who will treat you fairly, and who will do anything for a byline.
But more than that, we can help you control the story.
Because we are used to working to the tightest of deadlines, we can help ensure a flow of information gets to those you need to reach in order to survive the toughest of circumstances.
From short-term press releases to leaflets and full blown media packs and magazines to be handed out at press conferences or sent to clients, we can handle all your publishing needs. In other words, everything you need to let the public know you are still trading and to make sure your message gets across undistorted.
All such projects are of course dealt with in the strictest of confidence.
Silence can often be taken as an admission of guilt. Misdirection can be even worse, it can be construed as lies.
What we do is advise you on damage limitation, and what information you need to make available, and what can wait. We can tell you what background checks will be made, any likely targets for interview, which are the reputable journalists who will treat you fairly, and who will do anything for a byline.
But more than that, we can help you control the story.
Because we are used to working to the tightest of deadlines, we can help ensure a flow of information gets to those you need to reach in order to survive the toughest of circumstances.
From short-term press releases to leaflets and full blown media packs and magazines to be handed out at press conferences or sent to clients, we can handle all your publishing needs. In other words, everything you need to let the public know you are still trading and to make sure your message gets across undistorted.
All such projects are of course dealt with in the strictest of confidence.